In the digital ecosystem, the freedom to browse, buy and engage online comes at a cost: a lack of control over one’s data privacy. That realization is causing widespread anxiety and distrust among U.S. consumers, according to a global report and survey by The Conference Board.
How deep is the skepticism? Consider that a staggering 63 percent of U.S. consumers feel uncomfortable having their personal data collected. Less than 30 percent believe companies’ use of their data has improved their life. And a majority is willing to give up data-based benefits of personalized messages, offers and experiences in exchange for
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source https://coo.systems/an-unexpected-competitive-advantage-for-businesses-tackling-data-privacy-practices-head-on/
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